Foundations

Brand

The logo and the flame mark are drawn once, in the icon package, and every product uses them from there. Never redraw, stretch, recolour or rotate them, and keep clear space of at least the flame’s width around the logo.

Logo and flame mark

Logo, for dark backgrounds SVG

Logo, for light backgrounds SVG

Logo, one colour SVG

Flame mark SVG

The low-poly flame

The solid, matte low-poly flame on its pedestal is the hero of marketing pages, with a wireframe of the same flame behind it as a quiet second motif. It stays upright, sits on its own shadow and is never cropped.

Flame on its pedestal WebP

Toys

Matte low-poly objects float around the flame and follow the pointer by their depth. Use three to six on a stage, never over text, and never on screens where people work with money.